Portrait von Rick Binding

Aspiring Digital Transformation Manager

Rick Binding

AI & Product Management Consultant · Scrum Master

"I believe in progress that is thought through iteratively, designed around people, and implemented responsibly."

— Rick Binding

About me

Where strategy, technology and people meet

As an aspiring Digital Transformation Manager, I help organisations bring digital products, AI initiatives and agile ways of working together in a meaningful way. My roots lie in web design – from there I worked my way through sales, marketing and, eventually, digital product management.

Since 2026 I have been deliberately deepening this foundation: through an intensive professional programme as an IT & software consultant for digital product management, alongside a range of certifications in artificial intelligence, design thinking, digital transformation and agile methods. My aim is to use AI not as an end in itself, but as a tool for better, more responsible product decisions.

Skills (grows with every new certificate)

Digital Transformation Strategy Business Agility & DevOps Supply Chain Digitalisation Transformation Roadmaps Supply Chain Analysis Digital Supply Chain Roadmaps Technology Assessment (IoT, Analytics, Automation) Agile Leadership Servant Leadership Team Development Agile Values & Principles Digital Transformation Execution DevOps Fundamentals Business Agility Change Management Stakeholder Communication Managing Resistance Change Planning Scrum Kanban Lean Principles Market Discovery Design Thinking User Research Prototyping (Figma, MVP) Usability Testing AI Leadership Professional AI Ethics AI Ethics Responsible AI Use AI Risk Assessment Advanced Prompt Engineering ChatGPT Application AI Strategy for Leaders Business AI Fundamentals Prompt Engineering Purposeful AI Interaction Generative AI Models AI Platforms LLM Architecture

Career

My path – step by step

A brief look at the milestones that shaped my current profile.

Origin

Web design

My first entry into the digital world: designing and building websites – the foundation for an instinct for users, structure and digital products.

2017 – 2024

Self-employed in sales & marketing

Running my own business in sales and marketing – with direct contact to customers, markets, and the questions that good products ultimately need to answer.

since 05/2026

Professional programme: IT & Software Consultant for Digital Product Management

Full-time programme at the Franklin Institute of Applied Sciences (Munich), 07 May 2026 – 23 Feb 2027 – a deliberate step into a structured product management career.

2026

Certifications in AI, product management & agility

Certificates earned in parallel, covering AI ethics, generative AI, prompt engineering, digital transformation strategy, design thinking and Scrum – see below.

Outlook

Planned deepening

Further certifications in AI governance, product ownership and scaled agility will round off the profile going forward.

Credentials

Certificates & Qualifications

An overview of the certificates I have earned so far, grouped by topic.

AI & Technology

D

KI-Führung meistern – Fortgeschrittenenzertifikat in Prompt Engineering und Berufsethik

Davidson College (DavidsonX) – edX Professional Certificate

Cross-cutting professional certificate combining prompt-engineering skills with ethical reflection.

🎓 Includes the courses: AI Ethics for Professionals · Prompt Engineering for ChatGPT

Value for your business: With this, I can act as the link between leadership direction and day-to-day AI use – combining strategic alignment with ethically grounded implementation.

D

AI Ethics for Professionals

Davidson College (DavidsonX)

Responsible, ethically reflected use of artificial intelligence in professional practice.

↳ Part of the program: KI-Führung meistern – Fortgeschrittenenzertifikat in Prompt Engineering und Berufsethik

Value for your business: With this, I can help companies set up AI projects in an ethically sound, risk-aware and regulation-conscious way from the start – before problems arise, not after.

D

Prompt Engineering for ChatGPT

Davidson College (DavidsonX)

Advanced prompt engineering techniques for the practical use of ChatGPT.

↳ Part of the program: KI-Führung meistern – Fortgeschrittenenzertifikat in Prompt Engineering und Berufsethik

Value for your business: With this, I can train teams to use ChatGPT and similar tools more efficiently and precisely in day-to-day work – for noticeably less time spent at the same quality.

M

ITAIFBU – AI Foundations for Business Leaders

Microsoft

Strategic AI foundations for business leaders and decision-makers.

Value for your business: With this, I can guide leadership teams in developing a realistic AI strategy that fits the business model – instead of isolated, disconnected pilot projects.

I

PL419 – AI Prompt Crafting

Institute of Product Leadership (IPL)

Purposeful prompt crafting for product-oriented AI applications.

Value for your business: With this, I can help product teams design and phrase AI features so they deliver reliable, usable results in daily use – not just impressive demos.

I

AI0141EN – Models and Platforms for Generative AI

IBM

Overview of models, architectures and platforms for generative AI.

Value for your business: With this, I can help companies choose the generative AI model or platform that actually fits their needs – grounded in understanding, not hype.

Product Management & Digital Transformation

U

Digital Transformation Playbook for Supply Chain – Professional Certificate

University of Maryland (UMD) – edX Professional Certificate

University of Maryland professional certificate program: digital strategy, agile execution through DevOps and digital transformation of supply chains in one end-to-end playbook.

🎓 Includes the courses: DPBS01 – Digital Transformation Strategy: Discovering and Reaching New Markets · DPBS02 – Digital Transformation Execution: Delivering Business Agility from Capabilities to DevOps · DPBS04 – Mapping Digital Transformation in Supply Chain

Value for your business: With this, I can guide companies through their entire digital transformation – from strategy and agile execution to digitalising their supply chains.

U

DPBS04 – Mapping Digital Transformation in Supply Chain

University of Maryland (USMx)

Analysing and planning the digital transformation of supply chains – from current-state assessment to a roadmap for digital technologies.

↳ Part of the program: Digital Transformation Playbook for Supply Chain – Professional Certificate

Value for your business: With this, I can help companies uncover weaknesses in their supply chain and develop a realistic roadmap for digitalising it.

U

DPBS02 – Digital Transformation Execution: Delivering Business Agility from Capabilities to DevOps

University of Maryland (USMx)

Executing digital transformation – from organisational capabilities to DevOps.

↳ Part of the program: Digital Transformation Playbook for Supply Chain – Professional Certificate

Value for your business: With this, I can not only plan digitalisation initiatives but actually drive them to execution – from organisational capabilities through to working with technical teams (DevOps).

U

DPBS01 – Digital Transformation Strategy: Discovering and Reaching New Markets

University of Maryland (USMx)

Strategies for digital market discovery and transformation.

↳ Part of the program: Digital Transformation Playbook for Supply Chain – Professional Certificate

Value for your business: With this, I can help companies systematically tap into new digital markets and business areas – instead of digitalising in an ad-hoc way without a clear strategy.

F

Design Thinking – Professional Certificate Program

Forward Education (Pioneer People GmbH)

Structured innovation process from user research through prototyping to testing.

Value for your business: With this, I can steer the development of new products, features or processes consistently from the user’s perspective – from first idea through prototype to a tested, market-ready result.

Agile Methods & Processes

U

ENCE607.4x – Agile Leadership Principles and Practices

University of Maryland (USMx)

Principles and practices of agile leadership: empowering self-organising teams, living values such as transparency and trust, and embedding agility in the organisation.

Value for your business: With this, I can help companies not only make teams work in an agile way but also shape leadership so that ownership and speed genuinely increase.

F

Scrum Master Intensive

Franklin Institute

Hands-on application of Scrum, Kanban, design thinking and lean principles as a Scrum Master.

Value for your business: With this, I can guide teams through agile day-to-day work as Scrum Master, remove blockers, and use Kanban and Lean principles to make workflows noticeably more efficient.

Leadership & Organisation

I

PL417 – Change Management For Modern Managers

Institute of Product Leadership (IPL)

Methods for planning organisational change, understanding resistance and leading teams effectively through transformation.

Value for your business: With this, I can help companies introduce new processes and tools in a way employees embrace – instead of failing due to resistance within the team.

Perspectives

Possible Roles

With every new certificate, my profile grows – and so does the range of roles in which I can support organisations.

Digital Transformation Manager Supply Chain Transformation Consultant Agile Coach Scrum Master Team Lead in Agile Organisations Digital Transformation Lead Agile Transformation Coach Change Manager Transformation Lead Strategy Consultant UX/Product Designer Innovation Consultant Product Owner AI Team Lead AI Ethics & Prompt Lead AI Ethics Consultant AI Governance Lead Prompt Engineer AI Trainer AI Strategist Digital Transformation Advisor AI Product Consultant AI Solutions Consultant Generative AI Consultant

Outlook

Planned certifications

Certifications I plan to earn over the coming years to deliberately round off my professional profile.

Planned

AIGP – Artificial Intelligence Governance Professional

IAPP (International Association of Privacy Professionals)

Why this certification?

Builds on the AI Ethics certificate and deepens AI governance and regulatory knowledge such as the EU AI Act – key for advising organisations responsibly.

Planned

Professional Scrum Product Owner I (PSPO I)

Scrum.org

Why this certification?

Complements the Scrum Master skill set with the product-ownership perspective and fits directly with the path into digital product management.

Planned

AWS Certified AI Practitioner

Amazon Web Services

Why this certification?

Adds a recognised, technically grounded cloud credential to complement the more business-oriented AI certificates already earned.

Planned

SAFe Product Owner / Product Manager (POPM)

Scaled Agile, Inc.

Why this certification?

Extends agile product management to the level of scaled, enterprise-wide digital transformation programmes.

Planned

ISO/IEC 42001 Lead Implementer (KI-Managementsystem)

Akkreditierte Zertifizierungsstelle

Why this certification?

Makes AI governance operationally actionable and rounds off the profile for advising organisations on responsible AI adoption.

Contact

How can I help you?

Whether it's a consulting request, a project idea, or just a question – I look forward to your message and will get back to you promptly.

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